Built for one truck. Now in thousands.
RAD started with a problem: straps that were never where they needed to be. The solution became a US-patented, permanently mounted system now in over 9,000 trucks across the country.
Every product startswith a problem.
Jeramie had a Ford F-150 and a recurring problem: straps that were never where they needed to be. Under the seat. Tangled. Missing. Wrong ones. He hauled motorcycles, equipment, and gear regularly enough that the loose strap problem became genuinely irritating.
So he built a mounting system that put retractable ratchet straps permanently in the truck bed, using the existing BoxLink anchor points in his F-150 bed rails. He showed it to a few people. The response was immediate. He and Dani turned it into a product. That product is now in over 9,000 trucks across the country.
One address.Every kit.
The mounting plates are CNC-machined from solid steel. The team hand-assembles every kit at one location. Every kit is inspected before it ships. Not a fulfillment warehouse. Not a drop-ship supplier with a RAD label on the box. The people who designed this product are the people who built your kit.
"We don't build inventory. We build kits." Every order that comes in is treated like it matters. Because it does — it's going into someone's truck and it needs to work every single time.
What the product does
| Units built & shipped | 9,000+ |
| Kit price | $175 (includes everything) |
| Break strength | 1,200 lb per strap |
| Working load limit | 400 lb per strap |
| F-150 install time | ~15 minutes, no drilling |
| IP | US patent granted — original system |
| Assembly location | USA — one address |
What this companyactually believes
Isaiah 41:10
The business is built on faith. That verse — "Do not fear, for I am with you" — is not a tagline. It's how RAD navigates uncertainty, difficulty, and growth.
Built together, run together
RAD started as a husband-and-wife operation and runs the same way. Engineering and operations alongside brand, creative, and community. That's not changing.
It has to work every time
A strap that fails is a load that shifts. The specs are rated figures, not marketing numbers. CNC-machined means tolerances are held. Hand-assembled means a person confirmed it before it shipped.
Stay RAD is more than a tagline
The community that grew up around this product — in truck forums, on Instagram, on TikTok — is genuine. RAD actually knows many of its customers. That's intentional.
The people behindevery kit.
The original.In your truck.
$175. Free shipping with RADSHIP. Built by the people who invented this category.